Logical Expressions Blog

Better Books, Profitable Publishing

E-Book Publishing

Information about formatting, publishing, and marketing e-books.

How to Deal with Book Piracy

We often get questions from authors who are concerned about book and e-book piracy. They hear about how the big publishers are struggling with this issue, and they wonder how they can possibly protect their intellectual property if the big boys are having so much difficulty. Our Authors Should Fight Obscurity, Not Piracy article addresses these concerns. The article explains why: Fighting doesn't work You have the advantage in the marketplace Pirates may be doing you a favor If you have concerns about piracy, you should read the article and gain some peace of mind. As always,...

3 Reasons to Launch Your E-Book and Print Book Together

I posted an article to our Publishize Newsletter site this week titled 3 Reasons Why You Should Release Your E-Book with Your Print Book. I wrote the article because I think self publishers should not follow the lead of traditional publishers and release electronic editions of their e-books after releasing the print version. In the article, I cover three reasons why self publishers are better served by releasing as many forms of their book as possible in the launch of the title: It makes your readers happy You save money in production costs You get more out...

Selling Your Book to Everyone is Hard

One of the benefits of putting on the Self-Publishers Online Conference, is that we get to hear publishing advice from the other experts who speak at the event. Like attendees, we're still learning everything we can about book publishing and marketing. After this year's conference, we sat down and mapped out a plan for our next book, based on what we learned at SPOC. Instead of writing books and then publishing a blog or article site, we're doing the articles and blog first. Today, I'm pleased to say, we have the first glimmers of our upcoming TechnoHomesteaders book....

Adventures in Smashwords - Getting Premium Distribution

In previous Adventures with Smashwords, I wrote about Signing Up as a Small Publisher and Publishing an E-Book. But getting your book successfully uploaded to Smashwords is not the end of the story. To get maximum distribution for your title and thereby maximize your profit potential, you want to make sure to distribute your title through the Smashwords Premium Catalog. Once your title is accepted into the Premium Catalog, Smashwords begins distributing it to their retail partners. The partner list currently includes Barnes & Noble, Sony, Kobo, and Apple. Amazon is "coming soon." You do earn a lot less on titles...

Adventures with Smashwords - Publishing an E-Book

In the last episode of Adventures with Smashwords, I created a publisher account at Smashwords.com for our publishing company Logical Expressions. Since then, I've been preparing the first e-book we are publishing through Smashwords: Susan Daffron's Funds to the Rescue. Don't worry, I won't give a blow-by-blow on what I went through to get good looking e-book output; suffice it to say that it took 10-12 hours of formatting work in Word and 5 revisions. However, I feel confident that the next book will go much faster, given what I learned this time, which is what I'll share with you...

Adventures with Smashwords - Signing Up as a Small Publisher

My wife and I self-publish our books through our company Logical Expressions. We've published 10 books so far using our Publishize method to sell books print-on-demand through our own online store and other online retailers like Amazon.com. We recently decided it was time to get our books out into the market in digital form. Susie and I are both rather technical, so the idea of creating e-books was not particularly daunting. We selected one book (Susan's Funds to the Rescue), and started working on it with the ultimate goal of creating a Kindle version. Here was the original plan when we started: ...