Logical Expressions Blog

Better Books, Profitable Publishing

July 2010 Entries

How to Deal with Book Piracy

We often get questions from authors who are concerned about book and e-book piracy. They hear about how the big publishers are struggling with this issue, and they wonder how they can possibly protect their intellectual property if the big boys are having so much difficulty.

Our Authors Should Fight Obscurity, Not Piracy article addresses these concerns. The article explains why:

  • Fighting doesn't work
  • You have the advantage in the marketplace
  • Pirates may be doing you a favor

If you have concerns about piracy, you should read the article and gain some peace of mind. As always, your feedback is welcome whether you agree or disagree.

Try a Free Writing Exercise that Produces Usable Content

If you're like me, you never cared much for the idea of those "free writing" exercises that have you keep a journal or set a timer and write "anything" for a period of time. If you are going to spend time writing, you want to be something you can use in an article or book.

But free writing doesn't have to produce useless content. You can use the "Self Interview" free writing exercise to warm up your writing muscles and produce usable content at the same time.

The Self Interview free writing exercise is simple:

  • Envision your reader
  • Ask your reader for a pressing question
  • Engage in a conversation

Interested in learning more about this technique? Read my How to Produce Usable Content with Free Writing article on the Publishize Newsletter site.

3 Reasons to Launch Your E-Book and Print Book Together

I posted an article to our Publishize Newsletter site this week titled 3 Reasons Why You Should Release Your E-Book with Your Print Book. I wrote the article because I think self publishers should not follow the lead of traditional publishers and release electronic editions of their e-books after releasing the print version.

In the article, I cover three reasons why self publishers are better served by releasing as many forms of their book as possible in the launch of the title:

  • It makes your readers happy
  • You save money in production costs
  • You get more out of your marketing efforts

If you are having difficulty deciding upon whether your book should be published in print form, digital form, or both, read the article to find out why "both" is the right answer.