Today, I'm making a command decision. At the beginning of the year, I thought about switching the frequency of the Publishize newsletter from weekly to every other week. But in January, I sort of kept writing it every week because I'd had a couple weeks off in December and was in the mood to write again.
Now, I've decided it's time to make the break. Next Wednesday, you won't receive this newsletter. I have vast amounts of writing I need to do in preparation for a new project we're launching. And I have a bunch of work to do for the Self-Publishers Online Conference, which we will be putting on again in May. (As an aside, we have some COOL speakers lined up for this year already!)
I've also talked to a couple of people who say they save aside the Publishize newsletter to read later because it's "too meaty." I'm not good at writing fluff, so that's probably another argument to make it bi-weekly.
This week's non-fluffy informative article is about the term "platform," which a lot of people talk about, but almost no one ever defines.
Enjoy!
What Is a Platform? (And Why Should You Care?)
by Susan C. Daffron
Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is