I often wonder if I worry too much. As a consumer myself, I want our customers to be happy purchasing the things we produce. I've had enough buyer's remorse in my life that I don't want to inflict it on anyone else.
Obviously, not every client we've ever had loves us, since people don't always get along. However, we do try to represent the products we sell accurately. I think that is why we've only had two product returns in the five years our online storefront has existed. In both cases, people simply didn't read the text explaining what the product was.
You hear the term "truth in advertising" a lot, but I think truth should go beyond just advertising. Truth in marketing is important.
Enjoy!
Embrace Truth in Marketing
by Susan C. Daffron
People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen
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posted @ Thursday, October 22, 2009 5:17 AM