Tomorrow I'm doing two free "sneak peak" webinars for Best Friends Animal Society. Mine are called "The 7 Habits of Highly Effective Fundraisers" and they are based on information in my book Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups. You can read more about the Webinars and access links to sign up here:
http://network.bestfriends.org/golocal/lasvegas/news.aspx?pID=12876.
This webinar and the speaking opportunity at Best Friend's upcoming No More Homeless Pets Conference in October came about because of book marketing activities that I performed literally months ago. The value of marketing consistently over time happens to be the topic of this week's article.
Enjoy!
Marketing is a Marathon, Not a Sprint
by Susan C. Daffron
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently
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