Logical Expressions Blog

SPOC: This Friday is “Platform Day”

SPOC, the Self Publishers Online Conference, takes place this week
and Friday, the final day of the conference, ends with a bang with
speakers Michael Port, Jill Lublin, Patrick Snow, Melanie Jordan
and Donna Kozik.
It's free to attend the online conference - all you have to do is
register here:
http://www.selfpublishersonlineconference.com/

Click the Register button in the upper right-hand side.

When you register, you can see that you can choose from several
options. Attending live is free. If you want more goodies you can
read about the paid options on the Attendees page.

(Please feel free to pass this link on to your friends, too!)

Friday is "Platform Day," which is geared to showing you how to
build a business around your book and develop a complete platform
of information products.

SPOC Platform Day: Friday, May 15 (All times are Pacific time)

9 AM - Bringing It All Together: Building Your Book into a Business
- Donna Kozik
As you write and publish your book, it's a good idea to keep the
big picture in mind, including how you will develop and expand on
the content later for workshops, speeches and info-products. In
this presentation Donna Kozik will share the systems and strategies
she uses when creating book content. With these ideas, you'll be
able to see how an entire business and line of products can be
built on the foundation of your book.

11 AM - Thinking Big - Michael Port
Most people operate from only a fraction of who they are and what
they are capable of. Why? Because it can be confronting to express
yourself boldly in the world--whether you're looking to communicate
it in person or in writing. The desire for bigness causes problems
for people. They don't know how to create it for themselves. They
don't think they are capable. They don't think it's possible for
them. Even those who are successful need support in thinking even
bigger because we are never thinking as big as we possibly can.
Michael Port, the leader of The Think Big Revolution and the guy to
call when you're tired of thinking small, has his audiences design
a Personal Manifesto for thinking bigger about who they are and
what they offer the world in an authentic, meaningful, and
prosperous way. During this presentation he will show how your book
is more than a book--it can become your whole empire, and the
elements to think about that will get you there.

1 PM - Guerrilla Publicity:  Connect With the Media for $50K in
Free Publicity - Jill Lublin
Let the media tell your story and bring clients right to your door.
Jill shares her proven publicity secrets for getting the attention
of national media, including The New York Times, CNN,
The Today Show, Good Morning America, and more--all based on
her international Bestseller, Guerrilla Publicity. Jill will explain
how you can get the media talking about your book, instantly
increase your visibility, competitive edge, and market share
and learn the 7 guerrilla tactics for mastering any interview
with magazines, newspapers, or TV!

3 PM - Build Your Information Empire - Patrick Snow
Bestselling author, publishing coach, and keynote speaker Patrick
Snow explains how you can turn your book into a lead generating
tool to expand your speaking, coaching and consulting business.
Patrick will discuss how you can get your book translated into
numerous foreign language at virtually zero out of pocket costs;
get featured in major newspapers and magazines; find out what
producers are looking for to get on TV and radio; set your speaking
fees; use your book to get into the field of coaching and build an
information empire from your book.

5 PM - Beyond The Book!  Achieve Maximum Audience And Revenue For
Your Knowledge - Melanie Jordan
Authors are great at creating books, and sometimes even think of
further monetizing their work as speakers, but the majority of
authors still tend to be all about their books. That author
mindset is a huge mistake, because the maximum possible audience
and revenue for any author's knowledge is achieved with an
infopreneur's (information entrepreneur's) mindset. In
this information-packed session, filled with actionable, case
study-rich material, 6-time self-published author, information
product and marketing expert Melanie Jordan shows you how to
think beyond the book and become an infopreneur by creating your
own original content information product and high-ticket
information service line, based on real-world business techniques
in product management and new product development.

Remember, it's free to attend the online conference-all you have to
do is register here:
http://www.SelfPublishersOnlineConference.com/

James Byrd, Susan Daffron & Donna Kozik,
SPOC organizers
http://www.selfpublishersonlineconference.com/

Live Long and Publish!

posted @ Monday, May 11, 2009 3:54 AM