Logical Expressions Blog

SPOC Speakers for “Publishing Day”

SPOC, the Self Publishers Online Conference, kicks off next week on
Wednesday, May 13, with an exciting slate of speakers including
gurus of the industry Dan Poynter, Peter Bowerman, Matthew Bennett,
Jacqueline Church Simonds and Susan Daffron & James Byrd.
It's free to attend the online conference-all you have to do is
register here:
http://www.selfpublishersonlineconference.com/

Click the Register button in the upper right-hand side.

When you register, you can see that you can choose from several
options. Attending live is free. If you want more goodies you can
read about the paid options on the Attendees page.
(Please feel free to pass this link on to your friends, too!)

Here is a short run-down of next week's speakers for "Publishing
Day," Wednesday, May 13, a day dedicated to showing you how to
write and produce a finished book from your manuscript.

SPOC Publishing Day: Wednesday, May 13 (all times are Pacific time)

9 AM - Simultaneous Publishing: Confirming Subjects and Finding
Markets - Dan Poynter, Para Publishing 
The most expensive parts of book publishing are the mistakes! Dan
Poynter explains "simultaneous publishing," which is a system for
researching your subject matter and drafting your marketing plan at
the same time. You will determine who your readers are, what your
buyers want to read, and where to find them. Find out about the
book researching and selling opportunities in forums, blogging,
ezines, podcasting and social groupings.

11 AM - How to Turn One Book into a Full-Time Living – Peter Bowerman
Landing a publisher has never been harder...and even when you do,
count on anemic royalty rates, 18 to 24 months to publication, and
giving up the rights to your book. And you'll still be expected to
do most of the marketing yourself! There's a better way. Join
nationally renowned copywriting and book marketing pro, Peter
Bowerman, for an engaging, info-packed session, where he'll share
the how-to of his self-publishing success and you'll learn how to
create a book that turns heads, find tons of eager reviewers, get
bookstores to look for you, build a 24/7 cash-generating web site,
generate multiple income streams, and much more. Don't miss it!

1 PM - It's Not About The Book:  Six Super Success Secrets -
Matthew Bennett
Matthew Bennett is a self-published author who has sold more than
5 million non-fiction books and is an expert at selling large
quantities of books to companies. Like most self-publishers,
Matthew started out by trying to sell books the traditional way.
But he grew frustrated with sales, distribution, and all the other
headaches of dealing with bookstores. He found a solution so he
could achieve his goals arranged it so charities also make money on
every sale. In fact, he has raised over $1 million for charity
largely through the book deals he's been able to put together.

3 PM - Green Tightwad Publishing - Susan Daffron & James Byrd,
Logical Expressions, Inc.
Nowhere is waste more extreme than in the book publishing industry.
Since its inception, Logical Expressions has taken a "green
tightwad" approach to self-publishing books, which avoids a lot of
the waste inherent in traditional book publishing. At Logical
Expressions, Daffron and Byrd use a combination of print on demand
and extremely low-cost online marketing methods to sell books. The
approach and methods are described in Susan's book Publishize: How
to Quickly and Affordably Self-Publish a Book That Promotes Your
Expertise. Logical Expressions' books make a profit from day one.

5 PM - Who's Afraid of the Big Bad Distributor -  Jacqueline Church
Simonds
Most self-publishers have dreams of seeing their book stocked in
bookstores. But that's not as easy as it first appears. One of the
most efficient ways of getting into bookstores is having a
national distributor. But is having a distributor always a good
thing? And since most don't accept self-publishers, how can little
ol' you attract their attention? What are the plusses and
minuses of having a distributor? And once you have one...well,
where are the care and feeding instructions? Jacqueline will cover
these topics and more.

Remember, it's free to attend the online conference-all you have to
do is register here:
http://www.selfpublishersonlineconference.com/
Tomorrow we'll be giving you the scoop on "Promotion Day" which
covers how to build a relationship with your target market and get
the word out about you and your book.

Until then.live long and publish!

James Byrd, Susan Daffron & Donna Kozik,
SPOC organizers
http://www.SelfPublishersOnlineConference.com/

posted @ Friday, May 08, 2009 5:00 AM