Logical Expressions Blog

There was a small delay in writing this week's newsletter, since I just completed the canine "neat feet" program. For those who don't have hairy dogs, breeds like golden retrievers and Samoyeds have huge tufts of fur that grow out of the bottom of their feet.

At this time of year, all that footie fur collects sticky cottonwood seed pods and pine tree pitch. Obviously, walking around with forest junk attached to your feet is uncomfortable for the dogs, so they spend a lot of time chewing on their feet.

This afternoon, I decided it was time for some canine maintenance, so I got out the scissors. Although normally Cami is a bit of a pill about the neat feet routine, she had half a tree stuck in her paws, so even she was patient as I trimmed away.

This week's article has nothing to do with fur, forests, or feet, but it's based on a question I've received many times: how do I work with a cover designer?

Enjoy!

How to Work with a Book Cover Designer

by Susan C. Daffron

Understand what's involved and what you need to provide the designer to get a book cover created

This week, we have been doing things related to the end of the Self-Publishers Online Conference. I've sent out many emails and am getting the artwork and audios together for the fulfillment house for those who purchased CDs.

If you were able to attend, you know it was an amazing 3-day publishing education. If you were there, I'd appreciate it if you could fill out our quick survey when you get a chance. We'd like to know what you thought, since we do plan to run the conference again next year.

In other news, on Friday I found out that my book Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise won two Next Generation Indie Book Awards. It was a finalist in the How to category and the WINNER in the Writing and Publishing category. Yes, I am mighty pleased ;-)

Speaking of writing, that happens to the be the subject of this week's article.

Enjoy!

Unleash Your Writing Voice

by Susan C. Daffron

With practice you find your writing voice, which makes it easier to churn out a lot of words quickly

Greetings from all of us at SPOC world headquarters ;-)
The conference wrapped up with loads of information about how to
take your book and build your business, info-products, speaking
career--all to make more revenue.

If you joined us, you heard some big name gurus of the writing and
publishing world giving the "how-to's" for getting your message out
there--lucratively. 

Here are a few gems of what they shared, plus, in case you missed a
call, how you can get the audio downloads, CDs and other must-have
items for the soon-to-be author.

And just because the conference has come to an end, don't think
this is good-bye! We will be in touch with more information about
publishing and promoting your book and other follow-up news.

QUOTES from LISTENERS

This has been a fabulous 3 days of information. Thank you!
     ~ Kim in Chicago

You James and Donna ROCK! Thanks for the best darn Conference in
the self-publishing world!!! I have learned so much and the
information has been invaluable!
      ~ Susan

                                                                                                                                                                                                                        
SPOC: GEMS FROM “PLATFORM DAY”

Friday was "Platform Day" and featured speakers and their quote
gems included:

**Donna Kozik - "Bringing It All Together: Building Your Book into
a Business"

Quote gem: "The one thing in common successful author/business
owners have is that they go into their book with a STRATEGY. Think
about what you want to achieve, write it down and use that as a
guiding document as you write, publish and promote." 

**Michael Port - "Think Big Manifesto: Think Bigger About Who Your
Are & What You Offer the World with Your Book"

Quote gem: "Being a 'big thinker' means different things to each of
us, however they tend to embrace life, get fired up and play a big
game."

** Q & A with Susan Daffron, James Byrd & Donna Kozik

Since this session wasn't recorded for the privacy of the
participants, you had to listen live to hear answers to questions
about using Facebook, creating PDFs, interior book design and how
to deal with family and others who don't support you. (Authors deal
with a lot!)  Well received, it will mostly likely return as a regular feature in
the next Self Publishing Online Conference.

**Patrick Snow - "Build Your Information Empire"

Quote gem: "Everyone is an expert at what they're most passionate
about. Write one book and market it for the rest of your life."                                                                                                                                                              
**Melanie Jordan - "Beyond the Book! Achieve Maximum Audience &
Revenue for Your Knowledge"

Quote gem: "Your information delivered as information services can
result in thousands of dollars.  Present 'what you know' in every
format you can to make it easy for your audience to access your
content on your own terms."

GET THE DOWNLOADS AND/OR CDS and OTHER GOODIES

There are two options available so you can hear the self-publishing
wisdom and how-to's from Dan Poynter, Peter Bowerman, Brian Jud,
Penny Sansevieri, Michael Port, plus the other 10 presentations
from the conference. 
To get the audio downloads or CDs, just go to
http://www.SelfPublishersOnlineConference.com/ and click the
"Register" link at the top of the page.
To upgrade your (free) Basic Pass to a Standard or Premium pass,
just select the kind of pass you want and go through the
registration process again, requesting a different login user name.
If you have upgraded, make sure to log-in with your NEW username to
get access to the downloads.
The Exhibit Hall will remain open for a short period of time for
more great self-publishing information. Login at
http://www.SelfPublishersOnlineConference.com/

We welcome your feedback--please use the visitor contact form found
at http://www.SelfPublishersOnlineConference.com/ and let us know
your thoughts about SPOC. 

So, until we "talk SPOC" again...live long and publish!

James Byrd, Susan Daffron & Donna Kozik,
SPOC organizers
http://www.SelfPublishersOnlineConference.com/

Greetings from all of us at SPOC world headquarters ;-)
The second day of our conference, "Promotion Day," brought more
gems and insights. If you joined us, you heard some big name gurus
of the writing and publishing world giving the "how-to's" for
marketing and promoting your book.

Here are a few gems of what they shared, a preview of what's coming
today on "Platform Day," plus, in case you missed a call, how you can
get the audio downloads, CDs plus other must-have items for the
soon-to-be author.

=====================================
"Promotion Day" Recap & Gems
=====================================

Today was "Promotion Day," and we heard from some big names in the
field. Here's is a recap of their presentations & a few golden "quote gems."

"Social Media for Book Marketing: Build Communities of FANS!"
~ Shel Horowitz ~

Shel offered an overview of most important social media when it
comes to promoting your book: Twitter, Facebook, LinkedIn, Yahoo
groups and others and why social media is the book author's best
friend.

Quote gem: "The best thing about social media when promoting your
book is that it offers a higher return for a lower dollar
investment."

"How to Build Buzz for Your Self-Published Book"
~ Sandra Beckwith ~

If you heard this one, Sandra gave you information about how to
snag priceless media attention for their books, whether your book
has been in stores for one week or 101 weeks.

Quote gem: "Forget the flavor of the month for book promotion.
Instead, spend your time on proven tactics that will help you reach
your audience."

"Red Hot Internet Publicity 2.0"
~ Penny Sansevieri ~

If you think you have your Internet marketing covered with just a
web site, you might be missing out on a bucket of Internet gold.
This class was packed with information with everything from
understanding social media to monetizing sites like Facebook,
Squidoo, and Twitter.

Quote gem: "The point of social networking is not WHAT it is, but
HOW you use it. It's a tool. Like the telephone."

"The Buck Starts Here"
~ Brian Jud ~ 

More than half of all books sold every year are sold to non-bookstore
buyers. Brian talked about creative ways to find and contact buyers
in airport stores, supermarkets, discount stores, book clubs, catalogs,
corporations, associations, schools and government agencies.

Quote gem: "You're not selling a book--you're selling information!"

"After the Launch: Will you Sink or Swim?"
~ Carol White & Debi Flora ~

This fact-filled, entertaining session from two book pros gave lots
of ideas to fill your "to do" list for the next several months as you
attempt to "swim" with your book.

Quote gem: "Your marketing plan is not an 'optional activity.' It
doesn't do you any good to produce a beautiful book if you aren't
able to sell it!"

=====================================
QUOTE from a LISTENER

"This is my second day on the Conference....and I want to say this
event has been SUPER! I have learned from every speaker, been
inspired, motivated, educated and directed. Thank you for the
tremendous effort and GREAT line up of speakers. Kudos to the SPOC
TEAM!'
~ Susi via email
=====================================

Miss the calls (and other quote gems?) There are two options
available so you can hear the self-publishing wisdom and how-to's
from Dan Poynter, Peter Bowerman, Brian Jud, Penny Sansevieri and
all the other presentations from the conference. 

To get the audio downloads or CDs, just go to
http://www.SelfPublishersOnlineConference.com/
and click the "Register" link at the top of the page.

To upgrade your (free) Basic Pass to a Standard or Premium pass,
just select the kind of pass you want and go through the registration
process again, requesting a different login user name. If you have
upgraded, make sure to log-in with your NEW username to get access
to the downloads. We've been able to post them within an hour of the seminar.

Friday is "Platform Day" and featured speakers include:

(All times PACIFIC)

9 a.m.
**Donna Kozik - "Bringing It All Together: Building Your Book into
a Business" 11 a.m.
**Michael Port  - "Think Big Manifesto: Think Bigger About Who Your
Are & What You Offer the World with Your Book"
1 p.m.
**Jill Lublin - "Guerrilla Publicity: Connect with the Media for
$50K in Free Publicity"
3 p.m.
**Patrick Snow - "Build Your Information Empire"
5 p.m.
**Melanie Jordan -  "Beyond the Book! Achieve Maximum Audience &
Revenue for Your Knowledge"
You can listen in for free during the conference, get handouts (for
those presentations that have them), and access our Exhibit Hall
for more great self-publishing information. Log-in at
http://www.SelfPublishersOnlineConference.com/

Live Long and Publish!

Greetings from all of us at SPOC world headquarters ;-)
What an amazing first day of our online conference we had! If you joined us, you listened to some big name gurus of the writing and publishing world. Here are a few gems of what they shared, plus, in case you missed a call, how you can get the audio downloads, CDs plus other must-have items for the soon-to-be author.

** Dan Poynter - "Confirming Subjects & Finding Markets"
How to research your subject matter and draft your marketing plan
at the same time.

Quote gem: "Draft your back cover copy first and write Chapter 1, generally your introduction to the book, last. It goes against logic, but it's the smartest thing to do."

** Peter Bowerman - "How to Turn Your Book into a Full-Time Living"
How-to's for an attention-getting book that gets 4 star reviews and how to generate cash from e-books without additional work.

Quote gem: "Covers, plus a powerful title, make a big difference in the perceived quality of your book."

** Matthew Bennett - "It's Not About the Book: 6 Super Success Secrets"
Matthew has sold more than 5 million non-fiction books--and raised over $1 million for charities along the way.

Quote gem: "To become an expert, immerse yourself in the subject for a few weeks. That's it!"

** Susan Daffron & James H. Byrd - "Green Tightwad Publishing"
Using a combo of print-on-demand and low-cost online book marketing tactics, Susan & James have made a profit from day one.

Quote gem: "With the our approach, books are ordered only when someone actually buys one, so the whole book returns, storage, and remaindering mess is taken out of the loop."

** Jacqueline Church Simonds - "Who's Afraid of the Big Bad Distributor?"
Answers the question: Is seeking a national distributor always the best thing?

Quote gem: "Questions to ask along the way: Who is reading your genre? Where are they buying their books?"

=====================================
QUOTE from a LISTENER:
"THANK YOU!!! I never moved from my seat, I was writing so much."
   ~ Debra in Colorado
=====================================

Miss the calls (and other quote gems?) There are two options available so you can hear the self-publishing  wisdom and how-to's from Dan Poynter, Peter Bowerman, Matthew Bennett, Jacqueline Church Simonds and Susan Daffron & James H. Byrd, plus the other 10 presentations from the conference. 

To get the audio downloads or CDs, just go to
http://www.SelfPublishersOnlineConference.com/ and click the Register link at the top of the page.

To upgrade your (free) Basic Pass to a Standard or Premium pass, just select the kind of pass you want and go through the registration process again, requesting a different login user name. If you have upgraded, make sure to log-in with your NEW username to get access to the downloads. We've been able to post them within an hour of the seminar.

This week, both James and I have been preparing for the Self-Publishers Online Conference (http://www.SelfPublishersOnlineConference.com/). By the time you read this, we will have already gone through the first day of speakers. I'm crossing my fingers that everything turns out okay. Today, we had a hailstorm and I can report that it's a wee bit stressful conducting a teleseminar when you think you might lose your Internet connection (at best) or your electricity at worst. It would be nice if the North Idaho spring weather would calm down a bit for the conference.

Speaking of stress, for many people, creating Web sites is the cause of quite a bit of stress. James has a few words of wisdom for those folks worrying about whether or not to create a blog.

Enjoy!

Use a Blog to Support Your Main Web Site, Not Replace It

by James H. Byrd

Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one

SPOC, the Self Publishers Online Conference, takes place this week
and Friday, the final day of the conference, ends with a bang with
speakers Michael Port, Jill Lublin, Patrick Snow, Melanie Jordan
and Donna Kozik.
It's free to attend the online conference - all you have to do is
register here:
http://www.selfpublishersonlineconference.com/

Click the Register button in the upper right-hand side.

When you register, you can see that you can choose from several
options. Attending live is free. If you want more goodies you can
read about the paid options on the Attendees page.

(Please feel free to pass this link on to your friends, too!)

Friday is "Platform Day," which is geared to showing you how to
build a business around your book and develop a complete platform
of information products.

SPOC Platform Day: Friday, May 15 (All times are Pacific time)

9 AM - Bringing It All Together: Building Your Book into a Business
- Donna Kozik
As you write and publish your book, it's a good idea to keep the
big picture in mind, including how you will develop and expand on
the content later for workshops, speeches and info-products. In
this presentation Donna Kozik will share the systems and strategies
she uses when creating book content. With these ideas, you'll be
able to see how an entire business and line of products can be
built on the foundation of your book.

11 AM - Thinking Big - Michael Port
Most people operate from only a fraction of who they are and what
they are capable of. Why? Because it can be confronting to express
yourself boldly in the world--whether you're looking to communicate
it in person or in writing. The desire for bigness causes problems
for people. They don't know how to create it for themselves. They
don't think they are capable. They don't think it's possible for
them. Even those who are successful need support in thinking even
bigger because we are never thinking as big as we possibly can.
Michael Port, the leader of The Think Big Revolution and the guy to
call when you're tired of thinking small, has his audiences design
a Personal Manifesto for thinking bigger about who they are and
what they offer the world in an authentic, meaningful, and
prosperous way. During this presentation he will show how your book
is more than a book--it can become your whole empire, and the
elements to think about that will get you there.

1 PM - Guerrilla Publicity:  Connect With the Media for $50K in
Free Publicity - Jill Lublin
Let the media tell your story and bring clients right to your door.
Jill shares her proven publicity secrets for getting the attention
of national media, including The New York Times, CNN,
The Today Show, Good Morning America, and more--all based on
her international Bestseller, Guerrilla Publicity. Jill will explain
how you can get the media talking about your book, instantly
increase your visibility, competitive edge, and market share
and learn the 7 guerrilla tactics for mastering any interview
with magazines, newspapers, or TV!

3 PM - Build Your Information Empire - Patrick Snow
Bestselling author, publishing coach, and keynote speaker Patrick
Snow explains how you can turn your book into a lead generating
tool to expand your speaking, coaching and consulting business.
Patrick will discuss how you can get your book translated into
numerous foreign language at virtually zero out of pocket costs;
get featured in major newspapers and magazines; find out what
producers are looking for to get on TV and radio; set your speaking
fees; use your book to get into the field of coaching and build an
information empire from your book.

5 PM - Beyond The Book!  Achieve Maximum Audience And Revenue For
Your Knowledge - Melanie Jordan
Authors are great at creating books, and sometimes even think of
further monetizing their work as speakers, but the majority of
authors still tend to be all about their books. That author
mindset is a huge mistake, because the maximum possible audience
and revenue for any author's knowledge is achieved with an
infopreneur's (information entrepreneur's) mindset. In
this information-packed session, filled with actionable, case
study-rich material, 6-time self-published author, information
product and marketing expert Melanie Jordan shows you how to
think beyond the book and become an infopreneur by creating your
own original content information product and high-ticket
information service line, based on real-world business techniques
in product management and new product development.

Remember, it's free to attend the online conference-all you have to
do is register here:
http://www.SelfPublishersOnlineConference.com/

James Byrd, Susan Daffron & Donna Kozik,
SPOC organizers
http://www.selfpublishersonlineconference.com/

Live Long and Publish!

SPOC, the Self Publishers Online Conference, takes place next week
and next Thursday May 14 brings another panel of publishing experts
to the calls including Shel Horowitz, Brian Jud, Sandra
Beckwith, Penny Sansevieri and Carol White & Debi Flora.

It's free to attend the online conference-all you have to do is
register here:  http://www.selfpublishersonlineconference.com/

Click the Register button in the upper right-hand side.

When you register, you can see that you can choose from several
options. Attending live is free. If you want more goodies you can
read about the paid options on the Attendees page.

(Please feel free to pass this link on to your friends, too!)

Thursday, the second day of the conference, dubbed "Promotion Day,"
is all about building a relationship with your target market and
ideal readership.

SPOC Promotion Day: Thursday, May 14 (all times are Pacific time)

8 AM - Social Media for Book Marketing: Build Communities of FANS!
- Shel Horowitz
Shel offers an overview of most important social media: Twitter,
Facebook, LinkedIn, Yahoogroups. You'll find out about the culture,
how to promote your products, how to build fans and why social
media is the book marketer's best friend.

11 AM - How to Build Buzz for Your Self-Published Book - Sandra
Beckwith
All authors need to promote their books and while those using the
traditional publishing model usually get a little help from the
publisher, self-published authors don't have any support at all
unless they purchase a pricy promotion package. "How to Build Book
Buzz" will teach conference participants how to snag priceless
media attention for their books, whether the books have been in
stores for one week or 101 weeks.

1 PM - Red Hot Internet Publicity 2.0 - Penny Sansevieri
If you think you have your Internet marketing covered with just a
web site, you might be missing out on a bucket of Internet gold.
This class is packed with information with everything from
understanding social media to monetizing sites like Facebook,
Squidoo, and Twitter. Penny will also talk about what you should
never do on your web site and why a blog is a must-have part of any
Internet campaign. We'll also look at some of the hottest online
trends too! Penny even includes some time-saving hints to maximize
your online efforts without spending HOURS online!

3 PM - The Buck Starts Here - Brian Jud, Book Marketing Matters
More than half of all books sold every year are sold to
non-bookstore buyers. Discover creative ways to find and contact
buyers in airport stores, supermarkets, discount stores, book
clubs, catalogs, corporations, associations, schools and government
agencies. Find out the best ways to contact each, the appropriate
discounts and how to reach them via personal sales calls, telephone
sales and direct marketing. You can sell more books more profitably
in a shorter period of time.

5 PM - After the Launch - Will you Sink or Swim? Carol White & Debi
Flora
You have your books "in hand," and you've done your launch party.
You've sold a copy to all your friends and family, and you've got
your web presence. And maybe you've even sent out a press release
and done a Facebook page. But now, the truth sets in:  your book
isn't selling like you had hoped. Now what? This fact-filled,
entertaining session from two book pros will give you lots of ideas
to fill your "to do" list for the next several months as you
attempt to "swim" with your book.

Remember, it's free to attend the online conference-all you have to
do is register here:
http://www.SelfPublishersOnlineConference.com/
Tomorrow we'll be giving you the scoop on "Platform Day" which
covers how to build a business around your book and develop a
complete platform of information products.

Until then.live long and publish!

James Byrd, Susan Daffron & Donna Kozik,
SPOC organizers
http://www.SelfPublishersOnlineConference.com/

SPOC, the Self Publishers Online Conference, kicks off next week on
Wednesday, May 13, with an exciting slate of speakers including
gurus of the industry Dan Poynter, Peter Bowerman, Matthew Bennett,
Jacqueline Church Simonds and Susan Daffron & James Byrd.
It's free to attend the online conference-all you have to do is
register here:
http://www.selfpublishersonlineconference.com/

Click the Register button in the upper right-hand side.

When you register, you can see that you can choose from several
options. Attending live is free. If you want more goodies you can
read about the paid options on the Attendees page.
(Please feel free to pass this link on to your friends, too!)

Here is a short run-down of next week's speakers for "Publishing
Day," Wednesday, May 13, a day dedicated to showing you how to
write and produce a finished book from your manuscript.

SPOC Publishing Day: Wednesday, May 13 (all times are Pacific time)

9 AM - Simultaneous Publishing: Confirming Subjects and Finding
Markets - Dan Poynter, Para Publishing 
The most expensive parts of book publishing are the mistakes! Dan
Poynter explains "simultaneous publishing," which is a system for
researching your subject matter and drafting your marketing plan at
the same time. You will determine who your readers are, what your
buyers want to read, and where to find them. Find out about the
book researching and selling opportunities in forums, blogging,
ezines, podcasting and social groupings.

11 AM - How to Turn One Book into a Full-Time Living – Peter Bowerman
Landing a publisher has never been harder...and even when you do,
count on anemic royalty rates, 18 to 24 months to publication, and
giving up the rights to your book. And you'll still be expected to
do most of the marketing yourself! There's a better way. Join
nationally renowned copywriting and book marketing pro, Peter
Bowerman, for an engaging, info-packed session, where he'll share
the how-to of his self-publishing success and you'll learn how to
create a book that turns heads, find tons of eager reviewers, get
bookstores to look for you, build a 24/7 cash-generating web site,
generate multiple income streams, and much more. Don't miss it!

1 PM - It's Not About The Book:  Six Super Success Secrets -
Matthew Bennett
Matthew Bennett is a self-published author who has sold more than
5 million non-fiction books and is an expert at selling large
quantities of books to companies. Like most self-publishers,
Matthew started out by trying to sell books the traditional way.
But he grew frustrated with sales, distribution, and all the other
headaches of dealing with bookstores. He found a solution so he
could achieve his goals arranged it so charities also make money on
every sale. In fact, he has raised over $1 million for charity
largely through the book deals he's been able to put together.

3 PM - Green Tightwad Publishing - Susan Daffron & James Byrd,
Logical Expressions, Inc.
Nowhere is waste more extreme than in the book publishing industry.
Since its inception, Logical Expressions has taken a "green
tightwad" approach to self-publishing books, which avoids a lot of
the waste inherent in traditional book publishing. At Logical
Expressions, Daffron and Byrd use a combination of print on demand
and extremely low-cost online marketing methods to sell books. The
approach and methods are described in Susan's book Publishize: How
to Quickly and Affordably Self-Publish a Book That Promotes Your
Expertise. Logical Expressions' books make a profit from day one.

5 PM - Who's Afraid of the Big Bad Distributor -  Jacqueline Church
Simonds
Most self-publishers have dreams of seeing their book stocked in
bookstores. But that's not as easy as it first appears. One of the
most efficient ways of getting into bookstores is having a
national distributor. But is having a distributor always a good
thing? And since most don't accept self-publishers, how can little
ol' you attract their attention? What are the plusses and
minuses of having a distributor? And once you have one...well,
where are the care and feeding instructions? Jacqueline will cover
these topics and more.

Remember, it's free to attend the online conference-all you have to
do is register here:
http://www.selfpublishersonlineconference.com/
Tomorrow we'll be giving you the scoop on "Promotion Day" which
covers how to build a relationship with your target market and get
the word out about you and your book.

Until then.live long and publish!

James Byrd, Susan Daffron & Donna Kozik,
SPOC organizers
http://www.SelfPublishersOnlineConference.com/

Greetings from all of us at SPOC world headquarters ;-)

SPOC, the Self-Publishers Online Conference, is a virtual online publishing conference that starts next week. It features presentations by Dan Poynter, Michael Port, Peter Bowerman and other publishing experts. If you haven’t officially registered for the conference, you can here:
http://www.selfpublishersonlineconference.com

Click the Register button in the upper right-hand side. When you register, you will see that you can choose from several options. Attending live is free. If you want more goodies you can read about the paid options on the Attendees page. After you’ve confirmed your registration, you’ll receive more information, including call-in information for the line-up of speakers and a free virtual exhibit hall you can browse for more information.

The guiding mission of SPOC is to connect entrepreneurial, business and other non-fiction authors with resources that help you publish and promote your books and:

* Establish your expertise
* Build credibility
* Generate leads
* Get quoted in the media
* Create info-products

….to grow your businesses, share your mission and create greater revenue.

We have an exciting slate of 15 publishing, promotion and business speakers lined up. Over the next few days, we will be sharing more information about them and their topics. If you can’t wait, you can get all the details on the Speakers and Agenda pages of the SPOC site:
http://www.SelfPublishersOnlineConference.com

Live long and publish!
James Byrd, Susan Daffron & Donna Kozik,
SPOC organizers
http://www.SelfPublishersOnlineConference.com

Today, I'm working on a lot of stuff for the Self-Publishers Online Conference, which is next week. I've been busily setting up pages for the Exhibit Hall, testing conference call providers, and telling other people about it. I'll be honest, I'm really tired and I've had a sinus headache all day. Bleh.

We all have bad days sometimes. Acknowledging that sometimes work and being in business can be difficult happens to be the subject of this week's article.

Enjoy!

Key to Success #10: Don't Give Up!

by Susan C. Daffron

Accept the fact that owning and operating a business will require work, and don't give up if it's what you really want