Greetings from all of us at SPOC world headquarters ;-)
The second day of our conference, "Promotion Day," brought more
gems and insights. If you joined us, you heard some big name gurus
of the writing and publishing world giving the "how-to's" for
marketing and promoting your book.
Here are a few gems of what they shared, a preview of what's coming
today on "Platform Day," plus, in case you missed a call, how you can
get the audio downloads, CDs plus other must-have items for the
soon-to-be author.
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"Promotion Day" Recap & Gems
=====================================
Today was "Promotion Day," and we heard from some big names in the
field. Here's is a recap of their presentations & a few golden "quote gems."
"Social Media for Book Marketing: Build Communities of FANS!"
~ Shel Horowitz ~
Shel offered an overview of most important social media when it
comes to promoting your book: Twitter, Facebook, LinkedIn, Yahoo
groups and others and why social media is the book author's best
friend.
Quote gem: "The best thing about social media when promoting your
book is that it offers a higher return for a lower dollar
investment."
"How to Build Buzz for Your Self-Published Book"
~ Sandra Beckwith ~
If you heard this one, Sandra gave you information about how to
snag priceless media attention for their books, whether your book
has been in stores for one week or 101 weeks.
Quote gem: "Forget the flavor of the month for book promotion.
Instead, spend your time on proven tactics that will help you reach
your audience."
"Red Hot Internet Publicity 2.0"
~ Penny Sansevieri ~
If you think you have your Internet marketing covered with just a
web site, you might be missing out on a bucket of Internet gold.
This class was packed with information with everything from
understanding social media to monetizing sites like Facebook,
Squidoo, and Twitter.
Quote gem: "The point of social networking is not WHAT it is, but
HOW you use it. It's a tool. Like the telephone."
"The Buck Starts Here"
~ Brian Jud ~
More than half of all books sold every year are sold to non-bookstore
buyers. Brian talked about creative ways to find and contact buyers
in airport stores, supermarkets, discount stores, book clubs, catalogs,
corporations, associations, schools and government agencies.
Quote gem: "You're not selling a book--you're selling information!"
"After the Launch: Will you Sink or Swim?"
~ Carol White & Debi Flora ~
This fact-filled, entertaining session from two book pros gave lots
of ideas to fill your "to do" list for the next several months as you
attempt to "swim" with your book.
Quote gem: "Your marketing plan is not an 'optional activity.' It
doesn't do you any good to produce a beautiful book if you aren't
able to sell it!"
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QUOTE from a LISTENER
"This is my second day on the Conference....and I want to say this
event has been SUPER! I have learned from every speaker, been
inspired, motivated, educated and directed. Thank you for the
tremendous effort and GREAT line up of speakers. Kudos to the SPOC
TEAM!'
~ Susi via email
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Miss the calls (and other quote gems?) There are two options
available so you can hear the self-publishing wisdom and how-to's
from Dan Poynter, Peter Bowerman, Brian Jud, Penny Sansevieri and
all the other presentations from the conference.
To get the audio downloads or CDs, just go to
http://www.SelfPublishersOnlineConference.com/
and click the "Register" link at the top of the page.
To upgrade your (free) Basic Pass to a Standard or Premium pass,
just select the kind of pass you want and go through the registration
process again, requesting a different login user name. If you have
upgraded, make sure to log-in with your NEW username to get access
to the downloads. We've been able to post them within an hour of the seminar.
Friday is "Platform Day" and featured speakers include:
(All times PACIFIC)
9 a.m.
**Donna Kozik - "Bringing It All Together: Building Your Book into
a Business" 11 a.m.
**Michael Port - "Think Big Manifesto: Think Bigger About Who Your
Are & What You Offer the World with Your Book"
1 p.m.
**Jill Lublin - "Guerrilla Publicity: Connect with the Media for
$50K in Free Publicity"
3 p.m.
**Patrick Snow - "Build Your Information Empire"
5 p.m.
**Melanie Jordan - "Beyond the Book! Achieve Maximum Audience &
Revenue for Your Knowledge"
You can listen in for free during the conference, get handouts (for
those presentations that have them), and access our Exhibit Hall
for more great self-publishing information. Log-in at
http://www.SelfPublishersOnlineConference.com/
Live Long and Publish!
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