Logical Expressions Blog

Better Books, Profitable Publishing

Be Yourself

Today I spent much of the day gathering head shots and updating the SPOC Web site pages with the line up of speakers. I don't think James has worked his magic on it and updated the live site yet, but in the next day or so if you visit...

http://www.selfpublishersonlineconference.com/

...you'll find that along with Dan Poynter, Sandra Beckwith, Shel Horowitz, and Brian Jud, we've now also signed up Peter Bowerman, Matthew Bennett, Debi Flora, Melanie Jordan, Jill Lublin, Michael Port, Penny Sansevieri, Jacqueline Church Simonds, Patrick Snow, and Carol White to speak.

If you are a reader like I am, a lot of these names will be familiar. Even if you aren't, let me tell you these are some incredibly smart and successful people. I can't wait to hear their presentations!

As you've probably noticed in this newsletter, I'm not afraid to express my opinion. This week's article talks about why forgetting about your "corporate image" and being true to yourself isn't such a bad thing in business.

Enjoy!

Key to Success #9: Be Yourself

by Susan C. Daffron

Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company

 


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