Logical Expressions Blog

Today I spent much of the day gathering head shots and updating the SPOC Web site pages with the line up of speakers. I don't think James has worked his magic on it and updated the live site yet, but in the next day or so if you visit...

http://www.selfpublishersonlineconference.com/

...you'll find that along with Dan Poynter, Sandra Beckwith, Shel Horowitz, and Brian Jud, we've now also signed up Peter Bowerman, Matthew Bennett, Debi Flora, Melanie Jordan, Jill Lublin, Michael Port, Penny Sansevieri, Jacqueline Church Simonds, Patrick Snow, and Carol White to speak.

If you are a reader like I am, a lot of these names will be familiar. Even if you aren't, let me tell you these are some incredibly smart and successful people. I can't wait to hear their presentations!

As you've probably noticed in this newsletter, I'm not afraid to express my opinion. This week's article talks about why forgetting about your "corporate image" and being true to yourself isn't such a bad thing in business.

Enjoy!

Key to Success #9: Be Yourself

by Susan C. Daffron

Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company

 

Today's newsletter topic is rather timely since I just returned from a trip. In addition to attending a business conference, I also spent some quality time with my sister and father. We had a lot of fun. I even got carded at the Hard Rock Cafe in Baltimore's Inner Harbor. (It was kind of dark I guess.)

In honor of my sister's birthday, I also baked her a Boston Cream Pie (which I assume she is still enjoying, since it was rather a large cake). More proof that life is about a lot more than business. I encourage you to always make time for chocolate ;-)

Enjoy!

Key to Success #8: Take Vacations

by Susan C. Daffron

Vacations take you completely away from your business so you can clear your mind and restore your creativity

I'm getting ready to fly off to Baltimore tomorrow for the Bliss Factor conference. One of the downsides of rural life is that we are 1.5 hours from the airport. So I have to leave here at 3:30 am to catch my morning flight out of Spokane. I'm thinking traffic will be light at least.

In other news, we've uploaded new pages to the  Self Publishers Online Conference site with information about speakers we've lined up so far. After I get back we need to go through more speaker proposals, but I can tell you right now, it's going to be an incredible line-up of publishing experts.

Amidst all my pre-trip activity I realized that I never actually finished the Keys to Success series. (You can read the prior ones on the newsletter archive site.) We're up to lucky number 7: Do what you say you're going to do.

Enjoy!

Key to Success #7: Do What You Say You're Going to Do

by Susan C. Daffron

The Golden Rule applies to business: treat people the way you would like to be treated

This week's big news is that registration for the Self-Publishers Online Conference is now open. So a big nerdy yay to James for making it happen! Check it out at:

http://www.selfpublishersonlineconference.com/

As you can see, the conference is free to attend. (There are paid options too if you want downloads and other goodies like bling from vendors.) We already have 5 speakers lined up for sure and have a few "maybes" out there too. We also have been talking to a lot of businesses in the publishing industry about exhibiting--everyone from printers to book designers. It's exciting!

More publishing education is coming up in April in the form of another free teleseminar for Publishize subscribers. If you don’t already subscribe to our free Publishize newsletter, click here to sign up.

We're providing all these educational resources because we understand how confusing publishing can be. Educating yourself also happens to be the topic of this week's article.

Enjoy!

So You Want to be an Author? Learn About Publishing First.

by Susan C. Daffron

By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes

 

This week, once again I'm watching the snow fall. I told James that the big April Fool's joke here in Idaho is that it is spring. I'm still harboring hope that I really will see my garden again someday.

In much better news, last week I found out that I will be leaving the snow at least for a few days in April. I won (yes, WON!) a contest to attend the Bliss Factor conference that will be held in Baltimore, Maryland. The conference focuses on how you can craft a business that helps you live a life on your own terms. Those of you who know the Logical Expressions story can probably imagine why this conference appeals to me. We're all about working less and enjoying life more here ;-)

This week's article is about creative ways to save on publishing costs.

Enjoy!

Self-Publishing on a Budget

by Susan C. Daffron

Publishing on the cheap isn't impossible, but you do have to be creative