Key to Success #5: Ditch What Isn't Working

Thanks to everyone who participated in the book launch for Publishize last week. We sold a bunch of books! In fact, we sold WAY more autographed copies that I was expecting, so I actually ran out of books here and had to wait for another order to arrive from the printer.

Fortunately, people were incredibly nice when I wrote them and said their book might not make it to them by Christmas. I just mailed out a bunch today and am out again. So I'm waiting for yet another book order to arrive from Lightning Source (our printer).

As I was packing books, I realized that when you order a book directly from us, you get a little slice of Idaho with your book. Packing tape is a major dog hair attractant, so don't be surprised if you get a little gift from Cami, the wooly white dog along with your book ;-)

In other news, Publishize has also been selected to be a member benefit for people who join the National Association of Women Writers in 2009. Plus, the book got a great review in the Funds for Writers newsletter last week. The editor C. Hope Clark gave me permission to reprint it. Here's what she said:

"A remarkable book I intend to eat up over and over. Here's an author who knows how to use self-publishing. This book focuses on the nonfiction writer with a ready-market and the experts who need books to enhance their business. As Susan says, "The key is to think about your book as just another product in your line-up of business offerings." Cleanly written, Publishize is a must-have for the nonfiction writer with a service to sell."

In one of the final sections of our Publishize book, I list my 10 Keys to Success. Because I only briefly touch on them in the book, I'm expanding on them here.

Enjoy!

Key to Success #5: Ditch What Isn't Working

by Susan C. Daffron

As a business owner, you need to keep track of marketing techniques you use that work and those that don't

posted @ Thursday, December 18, 2008 6:23 AM

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