Logical Expressions Blog

Better Books, Profitable Publishing

Keys to Success #4: Spend Wisely

Today, we had a great preview call with our friend Donna Kozik for a new program we're offering together called "Promote a Book in a Weekend" on December 13 and 14.

In one weekend, participants will get our help in creating a custom Web site for their book (or upcoming book), which they can later modify themselves, just like a blog. The "virtual" event combines our Self-Publisher Book Web Site with a lot of copywriting help, advice, and moral support, so people get the site DONE.

Although we'll be talking books on the weekend of the 13th, last weekend we got crafty. If you're on Facebook, "friend" me and you can see cool pictures of the sewing table James has resurrected for me from a sort of nasty Goodwill find. It's so cool! This weekend I'm going to stain it. Long-time readers know that I love bringing back old furniture from the depths of thrift store despair. It appeals to my crafty side and the cheapskate in me. In fact, being thrifty in business is the subject of this week's article.

Enjoy!

Keys to Success #4: Spend Wisely

Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals


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