Logical Expressions Blog

Better Books, Profitable Publishing

October 2008 Entries

The First Key to Success

At long last, it appears I have moved into the necessary Zen mental indexing space and am rapidly cruising along furiously adding index entries to my Publishize book. Because I'm taking it to a publishing conference in mid-November, the book has to go to the printer this week. I have received some really great endorsements for the book and I just finalized the cover. It's all looking really good.

Speaking of the book, this week's article expands on a section toward the end that I wrote recently. If you would like to read the article, please use this link:

Keys to Success: #1 Do Something

I know this key might sound overly simplistic, but doing something is better than doing nothing.

Don't Be Mean

Sometimes people are so rude, you sort of don't know what to make of it.

Today, someone bought one of our Timesaver Templates. We've sold tons of these over the last several years. Each one is a simple Word template without any graphics. You get a document framework with styles set up, so you can put in your own text. The pages in the shopping cart explain exactly what files you receive. The description even says, "Although the template includes styles and the overall framework, it does not include graphics. You need to provide your own photos and logos." There is not much question what you do and do not get.

If you are a Word expert, the templates probably aren't what you need. Even if you are, getting a template set up with the necessary margins, columns or tables, and styles still saves you time.

Realistically I use them when I don't want to start from scratch. If you bill $150 an hour (or even $40 or $50 an hour) and you save a half an hour by buying a $12 template, you're still way, way ahead of the game.

So today, instead of just emailing us and saying, "gee this template isn't what I wanted or expected" someone decided to call her bank instead.

We almost never are asked for refunds, but I have given them in the past and it's really not a big deal. For example, sometimes a Mac user will buy IdeaWeaver (obviously without taking advantage of the free trial first). Since IdeaWeaver doesn't run on a Macintosh, we cheerfully give a refund. Sometimes people don't read the instructions. We all make mistakes.

In fact, yesterday I got a cartridge from Staples for my color printer. Unfortunately, they put the wrong one in the box. An HP cartridge isn't going to work in my Minolta printer. I called Staples and they were really nice about getting the right one sent out to me today.

Today's experience was different. I answered the phone and after some confusion (since apparently the bank's tech support is located in India), I discover that I'm on a 3-way call with someone who purchased our template and a representative from her credit card bank. The female purchaser gets on the phone and starts yelling at me that I have a whole lot of nerve selling a template that's just a framework. On and on...she really wants to tell me what a horrible person I am for doing such a thing!

I have to say, it was bizarre. Sure, dealing with customers one of the costs of doing business, but really I almost never run into such angry people. Talk about overkill. I mean who calls their bank to contest a charge before contacting the vendor first?

The thing is that with an online store, it's easy to void out a charge if it hasn't been captured yet. Obviously, I did that. I told her I wasn't going to charge her and it wasn't a problem. Yet still she yelled on. The poor tech support person from the bank seemed a little disturbed getting caught in the middle, particularly since I was completely accommodating from the moment we got on the phone.

Clearly some people are having a bad, bad day out there. It's kind of sad really. This person spent a whole lot of mental anguish about something that really wasn't a big deal.

In the great scheme of things, getting worked up about a $12 template is just bad for you. And yelling at people is bad karma. Even if you have had a bad day, consider the Golden Rule. After all, you might be on the other end of that phone call someday.

Green Tightwad Publishing

This week, amidst quite a bit of client work, I've also been finishing the last pieces of the Publishize book puzzle. I wrote the back cover copy and spent a ton of time fiddling with the cover artwork. I made some strides, but sometimes the creative gods are not willing. It was time to just close the file and try again tomorrow.

The good news is that the text of the book is complete and currently in final spousal review. It's headed to Lightning Source next week, and as you authors out there might imagine, I'm really excited.

I'll be taking a "green" approach to publishing, which is the subject of this week's article. Enjoy!

Green Tightwad Publishing

Go green and avoid the archaic traditional publishing model with its wasteful bookstore returns and remainders

So What’s Stopping You?

Today was a good day. I got stopped for speeding and found out my dog has blown out her knee.

Yes, it's been one of those "it's all in your perspective" days. I've been worried about my fuzzy black dog Leia. She's 12 now, so she's a bit of an oldster and when she started limping, I worried that it might be cancer. However, today I took her to the vet and learned that the problem is a torn cruciate ligament, which although not good, isn't life threatening. I'm hoping for more years with my gimpy black dog.

On the way to the vet, I also was stopped for speeding. I managed to talk my way out of it and got a warning, mostly because I said, "well, officer I wasn't really paying attention to how fast I was going because my dog was busy throwing up at the time." Thanks to my carsick dog, my car may be gross, but I didn't get a ticket anyway ;-)

I'm pleased to report that this week's article involves no sick dogs at all. You can read it here:

So What's Stopping You?

Sometimes the most difficult part of living the life you want is simply letting yourself dream

 

How You Think Affects How You Act

Last week, we were on vacation. It was relaxing and fun, but it's good to be back here with my canines and felines. In fact, even as I write this, my dog Tika has wedged her big gold butt up against my chair, so I can't move it. (My rolling office chair doesn't get to roll much.)

I'm not sure WHY Tika thinks she needs to be quite this close to me, but she is apparently quite sure since she does this almost every day. The way your thinking can influence your actions is actually the subject of this week's article in the Publishize Newsletter:

Think About What You Think  - Things you focus on tend to materialize in your life, so pay attention to what you're thinking.