April 2008 Entries

The "New and Improved" Logical Expressions Site is Live

After putting off redoing our Logical Expressions corporate site for quite a while, we finally bit the bullet, gutted it, and started over. The new version is online here:

Logical Expressions, Inc. Corporate Site

In addition to changing the design and clarifying our message, with information for people who want to:

the new site also has a number of new pages that better showcase all the stuff we do. Now we have pages for:

We also have updated and revised pages about who we are and how we got where we are. The About LEI page has links to:

  • Our Bios (finally updated and including stuff like the fact I've written more than 1,200 online articles...yes, I checked!)
  • The LEI Story (how a walk in the rain led to a dream come true)
  • The story of our logo (it's one of those nerd things)

The reason the update took a while is because we had to convert over all the old pages. The project portfolio pages, for example, were literally a project because there are so many of them. Plus, we have many years worth of press releases that had to be moved over. Most other pages, such as the old computer tips we had on the site, were relocated to our other article sites.

On a more nerdy note, because the site has sort of evolved multiple times since it went online in 1997, it was time to clean house. We completely started over with the Cascading style sheets and validated each page with an HTML checker. The code is so clean now, it squeaks ;-)

Web Business Success Recommended in Dan Kennedy Amazon Review

Because I'm on so many marketing and business-oriented email lists, I tend to have a good notion of what books are coming out in the business realm. Recently, Dan Kennedy and Bill Glazer have been promoting a new book on Information Marketing.

I surfed over to Amazon because it looked like a book that I might be interested in...until I read the reviews that is. A lot of people didn't like it, particularly folks who read a lot (like me).

But imagine my surprise as I'm scrolling through reviews to find our OWN book recommended over this one!

Jeff Lippincott who is an Amazon top 1000 reviewer says of the Kennedy book:

"...the book falls short on how to design and build a Web site that will be your distribution center. If you want some solid information regarding this topic, then consider taking a look at "The Ultimate Guide to Electronic Marketing for Small Business (ISBN: 047171870X), "Web Business Success" (ISBN: 0974924504), and "The Web Savvy Writer"

WOW! Thanks Jeff ;-)

Cool Happy Hound Review

I found out that Connie Weiss at the My Pet Street blog wrote a review of Happy Hound.

Here's a snippet:

"There are lots of behavior and training books available, and most every one I've read leave me feeling totally incompetent as a pet owner. As much as I follow the prescriptive advice, problems still persist: barking, marking, and terrorizing the cats, to name just a few issues. Susan's clean writing style and total honesty about the ups and downs of finding the right balance in living with a pet conveys the feeling that you're sitting at a kitchen table together having a conversation. She lets you know that she's been there, and that many times it's a trial and error process of finding just the right approach that works for you and your dog."

You can read the rest of the review here:

A Book for the Real Lives We Have With Our Pets

As an author, it's incredibly satisfying when someone really enjoys one of your books. I have to say that reading this review really made my day. Thanks Connie ;-)

Doggie Maintenance Day

This week, it became apparent that I could no longer wait until the weather "gets better" to wash the dogs. The weather stinks and so did the dogs.

So Saturday, I had to embark on Doggie Maintenance Day. With four dogs, maintenance takes a while. I brushed them, clipped their toenails, and washed them. As you can see, post-bath, they all look a little miffed:

Leia doing her imitation of a wet rodent:

bath_leia

Tika keeping an eye out for more cleaning activity:

bath_tika

Cami (the Happy Hound cover dog) looking somewhat less happy than usual:

bath_cami

Leto wondering why his fur feels weird:

bath_leto

The good news is that the canine team smells way, way better now. The weather still stinks though.

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