Over the weekend, I was quoted in New York Newsday. I found the article online.
I'm quoted on:
Page 2 of the Technobabble Battle
Basically, the article is about dealing with "geek speak." As usual, I <ahem> have an opinion and suggest that people avoid endless jargon. Here's what I said:
"Use simple language that people can understand, says Susan Daffron, president of
Logical Expressions Inc., a book and software publishing company in Sandpoint, Idaho.
"Grandpa Joe wants to put photos or videos of his grandkids online so everyone can see them," she wrote in an e-mail. "He doesn't want to hear about jpeg compression or interpolation. He wants the pictures to download quickly so Aunt Bertha, who is still on a dial-up connection, doesn't scream at him about the stupid, slow Web site he has. So talk about making photos smaller, instead of using nerdy words like compression."
To help with such translations, she included a glossary of terms in a book she co-authored, "
Web Business Success: The Entrepreneur's Guide to Web Sites That Work" ($29.95)."
Then it includes an excerpt from the Web Business Success glossary.
Technorati tags:
web business,
daffron
posted @ Tuesday, October 16, 2007 2:22 PM