I just found out that I was quoted in a News Factor Network article. The article is on shopping cart abandonment.
What to Do About Runaway E-Shoppers
I'm quoted on Page 3 in this section:
Ease of Use
"Navigation that 'is really cool' to a designer or Web programmer is often incomprehensible for online shoppers," said Susan Daffron, co-author of
Web Business Success. "Avoid the temptation to include overly flashy, bandwidth-hogging bells and whistles. Some people may be using slow connections and even those on broadband often cite slow response time as a prime reason for 'bailing out' of a shopping site."
Yeah, we've been preaching this KISS mantra for a long time ;-)