Logical Expressions Blog

Today, I'll be brief because I feel icky. I think I'm getting a cold. We've had three sets of houseguests in the last month and one of them infected James with a germ. He, in turn, seems to have infected me. Anyway, since I was not exactly inspired to write, I looked back at an old Publishize survey, which indicated many of you are interested in copywriting. And thus the subject of this week's article was born! Enjoy! How to Write Copy for Your Book Website by Susan C. Daffron A few tips...

In our newsletter survey, an overwhelming percentage of people wanted more information on how to write copy. So, I decided to start with a basic truth that many copy experts seem to sort of gloss over: know thy customer. Write Compelling Copy with Your Customer in Mind Enjoy ;-)   Technorati Tags: publishize,daffron,copywriting,writing,publishing Technorati Profile

I had the opportunity to be a "guinea pig" for a new program Marcia Yudkin is running. She has revamped her Marketing for More site and now is offering members the opportunity for marketing help via "Feedback Feasts." I was the "feastee" for the first call. The topic was how to position our book Happy Hound, without using typical copywriting "scare tactics" to encourage people to buy it. Since my goal with the book is to promote adopting pets from animal shelters, the last thing I wanted to do was write a bunch of negative copy that...