Logical Expressions Blog

Happy Cinco de Mayo! We're happy because on today's dog walk through the forest, we found our first morel mushrooms of the season. We plan to invite them to dinner. I'm sending out this newsletter a week early because I may or may not get one out next week. Next Wednesday is the first day of the Self-Publishers Online Conference! As you might imagine, I'm a little nervous about SPOC. I'm quietly hoping everything will go the way it's supposed to and people will love it. But I'll be honest; putting on an event like this...

This week, I set up our first holiday promotion, well, ever. A friend called it an "an advent calendar of savings" which I thought was a cool description. If you missed the email, check out the SUNsational Winter Solstice Holiday Countdown on this page: http://leiurl.com/?sol Meanwhile, I also completely gutted and redesigned the home page of the Logical Expressions Web site. Dealing with the Cascading Style Sheets involved in the process made me utterly cranky, but all was not lost. My foul humor inspired this week's article, since every time I think of the movie Say Anything...

Today, I'm working on a lot of stuff for the Self-Publishers Online Conference, which is next week. I've been busily setting up pages for the Exhibit Hall, testing conference call providers, and telling other people about it. I'll be honest, I'm really tired and I've had a sinus headache all day. Bleh. We all have bad days sometimes. Acknowledging that sometimes work and being in business can be difficult happens to be the subject of this week's article. Enjoy! Key to Success #10: Don't Give Up! by Susan C. Daffron Accept the fact that...

Today's newsletter topic is rather timely since I just returned from a trip. In addition to attending a business conference, I also spent some quality time with my sister and father. We had a lot of fun. I even got carded at the Hard Rock Cafe in Baltimore's Inner Harbor. (It was kind of dark I guess.) In honor of my sister's birthday, I also baked her a Boston Cream Pie (which I assume she is still enjoying, since it was rather a large cake). More proof that life is about a lot more than business. I encourage you...

During the winter, it's incredibly quiet outside because most of the birds fly south or go into hiding. Whatever they do, they stop making noise. Over the last couple of days, even though it's been dreary and gray, I've been starting to think that the worst of winter may be behind us. The avian forest dwellers are starting to tweet and chirp again. When the birdies are happy, it makes me happy. This week's article is more about business than publishing, but something I'm constantly trying to explain to aspiring self-publishers is that publishing is not all about...

Here in the backwoods, it's been cold. I know it's January and it's supposed to be cold, but I have to say that the ice situation on our driveway is getting me down. Yesterday, I drove down to the mailbox (which is about 1/2 mile away) because it was busy blizzarding. On my way back, I almost got stuck halfway up our driveway. How embarrassing. Our driveway is not steep or long. My car is all-wheel drive, so normally it can get through almost anything. However, yesterday about 4 inches of snow was sitting on top of a...

As some of you know, I've been doing a lot of teleseminars in these first few weeks of January. We did ones called: Get Your Book Done (with Donna Kozik) Sneak Peek into Book Coaching (with Lisa Manyon) Why Becoming a Book Author Can Change Your Life (with Gina Bell) All of them talk about our 90 Day Book Challenge which starts on Monday. If you are thinking about writing a book, this course is a great opportunity to make it happen. (If you have questions, don't be shy...ask me)...

Today, I was hoping to receive the proof copy of my Publishize book, but it turns out it's somewhere between here and La Vergne, Tennessee. Big sigh. They say patience is a virtue, right? Anyway, the good news is that apparently my files worked perfectly, so all is well with the printer. We like that!  Although I generally hate working on the weekend, I did spend quite a bit of my Sunday dealing with final printouts and changes to the book so I can attest to the fact that really getting a book out the door requires focus.  ...

At long last, it appears I have moved into the necessary Zen mental indexing space and am rapidly cruising along furiously adding index entries to my Publishize book. Because I'm taking it to a publishing conference in mid-November, the book has to go to the printer this week. I have received some really great endorsements for the book and I just finalized the cover. It's all looking really good. Speaking of the book, this week's article expands on a section toward the end that I wrote recently. If you would like to read the article, please use this link:...

I've been so busy working on the Publishize BOOK, that I haven't had time to post here about some of the recent articles that have appeared in the Publishize newsletter. Here's the latest with lots of good information for all you self-publishers out there: Do a Blog Tour or Virtual Author Tour - Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book Enhance Your Book's Listing on Amazon - Get your book listing correct on Amazon and take advantage of the extra tools...

I forgot to post this last week, but this week's issue of the Publishize newsletter and podcast is on ISBNs, which seem to be a tremendous source of confusion and angst for publishers. What is an ISBN and Why Do I Need One for My Book? Enjoy ;-) Technorati Tags: publishize,publishing,isbns,isbn number,business,daffron,logical expressions

There's an interview with me on the Virtual Woman's Day blog, which is owned by the Women's eCommerce Association (WECAI). The blog's tagline is "Where Women Connect Virtually to Share Their Stories, Promote Their Products and Make New Friends." You can read the interview with me at this link: eMonday Woman Interview with Susan Daffron (Among other things, you'll find out why we moved to Idaho and about the inordinate number of books I have sitting on my nightstand!) Technorati Tags: web business success,online business,business,daffron,marketing,idaho,logical expressions,ecommerce,wecai

I was interviewed by Nan Russell for her Work Matters Internet radio show on WebTalkRadio.net. I am the second person on the interview, which was about how we managed to escape the city, move to the wilds of Northern Idaho, and make our business actually work from out here in the middle of nowhere. Nan is a great interviewer and I had fun talking to her. Check it out at: Work Matters Week 3 Show This link may change, but you should still be able to get to it using the Podcast link on this...