Logical Expressions Blog

This week, we have been busy with various promotional efforts relating to the Self-Publishers Online Conference. It's only a month away now, and I sent out the first 2010 edition of SPOC News yesterday. I hope you'll all mark your calendars for May 12-14! Plus, I'm pleased to report that when you register, you'll also get a discount on book promotion services from our new sponsor Send2Press. I've used their services to send out press releases about our own books, and of all the services I've used, they have offered the best online exposure. (I've gotten a ton of...

Today is Thanksgiving here in the U.S., and this week, I've been thinking about the many things I'm thankful for that make me happy right now. Sure they're small, but here in no particular order is stuff that made me smile this week. 1. Flannel sheets. After spending 2 weeks in Arizona, crawling into non-flannel sheets the night we returned caused a screech of frozen agony. It was time to switch to flannel in such a big way. 2. James' artisan bread-baking hobby. (Well and James himself too, but that goes without saying.) The smell of baking bread...

November is my least favorite month of the year. It is the time of my "November Pout" which is my cranky way of welcoming (not!) the onset of winter. Although I do enjoy the change of seasons here, I like winter going into spring a lot better than fall going into winter. When it's gray and dreary, I find it more difficult to retain perspective. As this week's article points out, when you have the blues (or in my case a "November Pout") it's a good time to focus on what you have, instead of what you don't...

This week's article is by James Byrd, aka the "logical half" of Logical Expressions, Inc. After avoiding "the ebook thing" for ages, I finally delegated ebook creation to him. As a programmer, James loves researching nerdy stuff and distilling it down to something that actually makes sense. So far he has converted one book to Kindle format and uploaded it to Amazon. It may be available by the time you read this newsletter. We're probably going to hold off on uploading anything other than Kindle for a while because we need more ISBNs. We've read from reliable sources that ISBNs...

We did a survey recently and a large percentage of the respondents said they dream of writing a book, but they haven't. They used phrases like "I've been meaning to for so long" or "I've wanted to for years." It seems like there's a lot of talk and no action among aspiring authors. Why is that? This week's article explores why people don't actually do the things they say they want to do. Enjoy! Why Don't People Do The Things They Say They Want to Do? by Susan C. Daffron Whether you want to...

As noted in the article, I have returned from my latest trip. Never in my life have I done back-to-back traveling like this before. Let me just say that air travel is not as much fun as it used to be. Even though getting there (and back) was not half the fun, my experience at the No More Homeless Pets Conference and the subsequent visit to the Best Friends Animal Sanctuary  was incredible. (I'm even in the closing video - http://video.bestfriends.org/media/p/1347.aspx) I realize it has nothing to do with publishing, but if you are an animal lover...

I often wonder if I worry too much. As a consumer myself, I want our customers to be happy purchasing the things we produce. I've had enough buyer's remorse in my life that I don't want to inflict it on anyone else. Obviously, not every client we've ever had loves us, since people don't always get along. However, we do try to represent the products we sell accurately. I think that is why we've only had two product returns in the five years our online storefront has existed. In both cases, people simply didn't read the text explaining what...

Right now, I'm listening to the peaceful sound of canines snoring on the floor next to my chair. Apparently, one dog is having a groovy dream, given all the little woofs and paw wiggles. Today's rainy-day tranquility has only been interrupted by the occasional phone call. I had a great time talking to a client, but other than that, today's calls have been annoying B2B telemarketer calls. So in addition to the writing advice below, I offer you my husband's best writing productivity tip: "Don't answer the phone." Although I have a difficult time not answering...

Fall is definitely here. We shut down the garden, and I've been taking dogs to the veterinarian for their fall checkups. (So far, everything seems fine with the all-furry team!) In the midst of all this activity, we've also been plotting out activities for next year. I'm pleased to report that the Small Publishers Artists and Writers Network (SPAWN) will be a sponsor of the Self-Publishers Online Conference in May. Yes, SPOC 2010 is coming! You can keep up with all the details by signing up for SPOC News at: http://www.SelfPublishersOnlineConference.com/ In related news, I also...

Today, I'm thinking about reading. I got a shipment of books from Amazon this afternoon, and now I'm in a hurry to get this done so I can dig into my new cache of books and learn. People underestimate the power of simply reading books. Actually having the patience to sit down and read a book cover-to-cover is a tremendous and often under-appreciated competitive advantage in business. "Read books!" is also the first advice I give to aspiring writers and publishers. Countless written resources about entrepreneurship and publishing are available that cost nothing or next to...

I've been spending a lot of time dealing with email related to the Small Publishers, Artists and Writers Network (SPAWN) Web site. As I've mentioned, I'm now the president of the association and I recently rebuilt the Web site at www.spawn.org. Another little piece of the fall-out related to the massive Web site overhaul was discovering problems with the newsletter lists. So I moved them all over to AWeber, which is the email autoresponder service I use for this Publishize newsletter as well. In any case, I've spent a lot of time explaining to people why this switch was...

Today, I'll be brief because I feel icky. I think I'm getting a cold. We've had three sets of houseguests in the last month and one of them infected James with a germ. He, in turn, seems to have infected me. Anyway, since I was not exactly inspired to write, I looked back at an old Publishize survey, which indicated many of you are interested in copywriting. And thus the subject of this week's article was born! Enjoy! How to Write Copy for Your Book Website by Susan C. Daffron A few tips...

Tomorrow I'm doing two free "sneak peak" webinars for Best Friends Animal Society. Mine are called "The 7 Habits of Highly Effective Fundraisers" and they are based on information in my book Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups. You can read more about the Webinars and access links to sign up here: http://network.bestfriends.org/golocal/lasvegas/news.aspx?pID=12876. This webinar and the speaking opportunity at Best Friend's upcoming No More Homeless Pets Conference in October came about because of book marketing activities that I performed literally months ago. The value of marketing consistently over...

Today, I’m writing this later than usual. We had a serious need to can 50 cups worth of veggies before it was too late. We now have 23 pints of food that we'll be eating for months to come. When the garden is in power produce mode, sometimes you gotta do what you gotta do. This week's article talks about coming up with writing ideas. Enjoy! Finding Topic Ideas for Your Blog, Articles, or Even Your Book by Susan C. Daffron When you are trying to figure out what to write, don't worry about what...

Sometimes you realize that the right time to do something is right NOW. This morning, even though I had about 100 work-related things to do, I realized I couldn't put off harvesting my basil and my garlic. You know fall is approaching when the basil starts to get weird, and you have to just rip out the plants. It was a harvest it, or lose it moment. Many heads of garlic are now hanging in the woodshed curing (drying). I also spent a peaceful half-hour sitting in my garden de-stemming the basil. The leaves spent most of the day...

For those who have been wondering about all my nerdy comments on Facebook lately, at long last I feel comfortable revealing what the "Big Web Site" project is. I'm now the President of the Small Publishers Artists and Writers Network (SPAWN), which you can find online at http://www.spawn.org/. I've been a member for years, and I'm thrilled to be working with such a great group of creative professionals. Redoing the Web site was my first task for SPAWN, and it's mostly done. I haven't quite finished the private member area stuff yet or implemented the new ecommerce store,...

Even though it's only Wednesday as I’m writing, this week has been one of those emotional roller coaster weeks with extreme highs and lows. I started off by committing a serious "reply to all" email faux pas. (Yes, admit it, you've done it too!) Then on Monday, I had not one, not two, but three clients with technical traumas. One person had a "meltdown;" another professed to be "going insane" dealing with a printer. However, I resolved them all, so by Tuesday, I was riding high and feeling like a techno-goddess. That high continued through my NAPRP teleseminar...

Some of you may remember that author Shel Horowitz spoke at our Self-Publishers Online Conference in May. The other day, Shel told me about a great deal he's offering on his book Principled Profit: Marketing That Puts People First. This self-published book is actually the basis of a new book he's working on for a traditional publisher (Wiley) called Guerrilla Marketing Goes Green, which he is co-authoring with Jay Conrad Levinson. The new book will contain quite a bit of information from Principled Profit. Once the new book comes out, Shel is prohibited by contract from selling Principled Profit...

This week, I'm slowly recovering from my 10-day vacation/conference on the East Coast. Everything went incredibly well. The airlines and weather gods cooperated and everything went off without a hitch. (Those of you on Facebook can check out pics of everything from wild horses to the henna tattoo I got at the Ocean City boardwalk.) At the conference, someone who purchased my new book Funds to the Rescue on the first day of the show told me the next day that she'd "stayed up all night" reading it. A couple of people also came up to our booth...

This week, if all goes well, I will be hanging out on a beach somewhere by the time you read this. Through the magic of modern technology, I set the blog up early to post while I'm on vacation. This week's article gives you a few simple tips to avoid ugly documents. The world has too many ugly documents already (many of which I've had to fix), so please don't add to the problem. Enjoy!    - Susan Daffron 5 Document Design "Don'ts" to Avoid by Susan C. Daffron The ultimate goal of...

One of the highlights of my day today was talking to someone about fundraising. Every week, I interview someone from an animal rescue group for my radio show. This week I talked to someone from a small dog rescue in California. After the recording was over, we talked about fundraising for ages. Of course, I had a lot to say since I've just written a book on the subject (Funds to the Rescue). I loved sharing ideas about fun and easy ways she could raise more money for her group. After all, that's exactly why I wrote the book. ...

This week, I have been picking strawberries from my garden. Picking organically grown strawberries right from your very own patch is one of life's most joyful summer experiences. In much more nerdy news, we've updated the  Self-Publishers Online Conference Web site with information about how you can get the entire 2009 conference on CD or as individual downloadable audios. Check out the product information on the SPOC 2009 page at: http://www.selfpublishersonlineconference.com/spoc2009.aspx I'd be the first one to tell you that putting on a conference like SPOC was a lot of work, much like publishing...

This week, I took a drive down south to Spirit Lake for a photo shoot with Cami the Wooly White Dog. If you're on Facebook, "friend" me and then you can check out a few of the pictures from the shoot. Cami has quite an expressive and occasionally hilarious face:  http://www.facebook.com/susandaffron. In other news, James just returned from a bike ride down to the mail box and brought back a package for me from the Apex Awards. It turns out Publishize won an Award of Excellence in the Books & Ebooks category. This award is the second one...

Today on my way into town, I met the UPS man who handed me the proof of my tenth book Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups. I haven't given it a really thorough once over yet, but it looks good so far. I think tomorrow I can log into Lightning Source, approve the proof, and put the book into production. Yay! I've just about finished the Web site for the book, so by the time it's available on Amazon, the Web site should be ready too. The basics are done, but...

At the moment, we are having a thunderstorm, which means the Big Dog is panting furiously. He really doesn't like storms. I confess that I don't either. Between storms and distractions, it's been one of those low-concentration days for me. I had hoped to send my book off to the printer, but it was not in the cards. As Scarlett O'Hara pointed out, "tomorrow is another day." Along the same lines, this week's newsletter is about meeting deadlines even when you're not having a stellar day. Enjoy! 5 Easy Ways to Jump Start Your...

Today, I drove down to our local organic farm and picked up our first CSA of the season. For those who don't know, CSA stands for Community Supported Agriculture. You buy a "share" of a farm's produce. I can report that the yummy food from our CSA is one of the best things about summer. Tonight, I'm lobbying for a salad made from some fine organically-grown leafies to accompany dinner. When you are a member of a CSA, you also learn where your food comes from and how much work it is to produce. It gives you a new...

This week, the weather has been beautiful. I love this time of year. The last two weekends we've taken our kayaks out on the "big lake" (Lake Pend Oreille), and it's been great fun paddling around, watching wildlife, and soaking up lots of sun. When it's this nice, I confess it is really challenging to sit down and write much of anything. Even now, I'd rather be sitting on the back screened-in deck sipping a cold drink and listening to forest sounds. In fact, that sounds so good, I think I'll just go do that after sending this out. ...

There was a small delay in writing this week's newsletter, since I just completed the canine "neat feet" program. For those who don't have hairy dogs, breeds like golden retrievers and Samoyeds have huge tufts of fur that grow out of the bottom of their feet. At this time of year, all that footie fur collects sticky cottonwood seed pods and pine tree pitch. Obviously, walking around with forest junk attached to your feet is uncomfortable for the dogs, so they spend a lot of time chewing on their feet. This afternoon, I decided it was time...

This week, we have been doing things related to the end of the Self-Publishers Online Conference. I've sent out many emails and am getting the artwork and audios together for the fulfillment house for those who purchased CDs. If you were able to attend, you know it was an amazing 3-day publishing education. If you were there, I'd appreciate it if you could fill out our quick survey when you get a chance. We'd like to know what you thought, since we do plan to run the conference again next year. In other news, on Friday I...

Greetings from all of us at SPOC world headquarters ;-) The conference wrapped up with loads of information about how to take your book and build your business, info-products, speaking career--all to make more revenue. If you joined us, you heard some big name gurus of the writing and publishing world giving the "how-to's" for getting your message out there--lucratively.  Here are a few gems of what they shared, plus, in case you missed a call, how you can get...

Greetings from all of us at SPOC world headquarters ;-) The second day of our conference, "Promotion Day," brought more gems and insights. If you joined us, you heard some big name gurus of the writing and publishing world giving the "how-to's" for marketing and promoting your book. Here are a few gems of what they shared, a preview of what's coming today on "Platform Day," plus, in case you missed a call, how you can get the audio downloads, CDs...

Greetings from all of us at SPOC world headquarters ;-) What an amazing first day of our online conference we had! If you joined us, you listened to some big name gurus of the writing and publishing world. Here are a few gems of what they shared, plus, in case you missed a call, how you can get the audio downloads, CDs plus other must-have items for the soon-to-be author. ** Dan Poynter - "Confirming Subjects & Finding Markets" How to research your subject matter and draft your marketing plan ...

This week, both James and I have been preparing for the Self-Publishers Online Conference (http://www.SelfPublishersOnlineConference.com/). By the time you read this, we will have already gone through the first day of speakers. I'm crossing my fingers that everything turns out okay. Today, we had a hailstorm and I can report that it's a wee bit stressful conducting a teleseminar when you think you might lose your Internet connection (at best) or your electricity at worst. It would be nice if the North Idaho spring weather would calm down a bit for the conference. Speaking of stress, for many...

SPOC, the Self Publishers Online Conference, takes place this week and Friday, the final day of the conference, ends with a bang with speakers Michael Port, Jill Lublin, Patrick Snow, Melanie Jordan and Donna Kozik. It's free to attend the online conference - all you have to do is register here: http://www.selfpublishersonlineconference.com/ Click the Register button in the upper right-hand side. When you register, you can see that you can choose from several ...

SPOC, the Self Publishers Online Conference, takes place next week and next Thursday May 14 brings another panel of publishing experts to the calls including Shel Horowitz, Brian Jud, Sandra Beckwith, Penny Sansevieri and Carol White & Debi Flora. It's free to attend the online conference-all you have to do is register here:  http://www.selfpublishersonlineconference.com/ Click the Register button in the upper right-hand side. When you register, you can see that you can choose from several options. Attending live is free. If you want more...

SPOC, the Self Publishers Online Conference, kicks off next week on Wednesday, May 13, with an exciting slate of speakers including gurus of the industry Dan Poynter, Peter Bowerman, Matthew Bennett, Jacqueline Church Simonds and Susan Daffron & James Byrd. It's free to attend the online conference-all you have to do is register here: http://www.selfpublishersonlineconference.com/ Click the Register button in the upper right-hand side. When you register, you can see that you can choose from several options. Attending live...

Greetings from all of us at SPOC world headquarters ;-) SPOC, the Self-Publishers Online Conference, is a virtual online publishing conference that starts next week. It features presentations by Dan Poynter, Michael Port, Peter Bowerman and other publishing experts. If you haven’t officially registered for the conference, you can here: http://www.selfpublishersonlineconference.com Click the Register button in the upper right-hand side. When you register, you will see that you can choose from several options. Attending live is free. If you want more goodies you can read about the paid options on the Attendees page. After you’ve...

Today, I'm working on a lot of stuff for the Self-Publishers Online Conference, which is next week. I've been busily setting up pages for the Exhibit Hall, testing conference call providers, and telling other people about it. I'll be honest, I'm really tired and I've had a sinus headache all day. Bleh. We all have bad days sometimes. Acknowledging that sometimes work and being in business can be difficult happens to be the subject of this week's article. Enjoy! Key to Success #10: Don't Give Up! by Susan C. Daffron Accept the fact that...

Today I spent much of the day gathering head shots and updating the SPOC Web site pages with the line up of speakers. I don't think James has worked his magic on it and updated the live site yet, but in the next day or so if you visit... http://www.selfpublishersonlineconference.com/ ...you'll find that along with Dan Poynter, Sandra Beckwith, Shel Horowitz, and Brian Jud, we've now also signed up Peter Bowerman, Matthew Bennett, Debi Flora, Melanie Jordan, Jill Lublin, Michael Port, Penny Sansevieri, Jacqueline Church Simonds, Patrick Snow, and Carol White to speak. If you are...

Today's newsletter topic is rather timely since I just returned from a trip. In addition to attending a business conference, I also spent some quality time with my sister and father. We had a lot of fun. I even got carded at the Hard Rock Cafe in Baltimore's Inner Harbor. (It was kind of dark I guess.) In honor of my sister's birthday, I also baked her a Boston Cream Pie (which I assume she is still enjoying, since it was rather a large cake). More proof that life is about a lot more than business. I encourage you...

Here in the backwoods, it's been cold. I know it's January and it's supposed to be cold, but I have to say that the ice situation on our driveway is getting me down. Yesterday, I drove down to the mailbox (which is about 1/2 mile away) because it was busy blizzarding. On my way back, I almost got stuck halfway up our driveway. How embarrassing. Our driveway is not steep or long. My car is all-wheel drive, so normally it can get through almost anything. However, yesterday about 4 inches of snow was sitting on top of a...

As some of you know, I've been doing a lot of teleseminars in these first few weeks of January. We did ones called: Get Your Book Done (with Donna Kozik) Sneak Peek into Book Coaching (with Lisa Manyon) Why Becoming a Book Author Can Change Your Life (with Gina Bell) All of them talk about our 90 Day Book Challenge which starts on Monday. If you are thinking about writing a book, this course is a great opportunity to make it happen. (If you have questions, don't be shy...ask me)...

The proof has arrived. I just need to log into Lightning Source and approve it, since the book looks great. All my agonizing and reviewing printouts has paid off. I'm thrilled ;-) Sagittarius, we has arrived... (Extra credit points for anyone who knows what song that is from. Other than James that is.) Technorati Tags: publishize,book,publishing,daffron,logical expressions,self-publishing